Entreprenuership Failure Research Paper Example | Topics and Well Written Essays - 1500 words

Entreprenuership Failure - Research Paper ExampleTill 2005, Oasis had satisfied the customers because it provided accordant and faithful flight experience. In the past, Oasis was possessed and managed by Singapore Airlines and its maintenance operation was handled by Hong Kong HAECO. Its first flight operation was from Hong Kong to London (MapXL, 2011). It had expanded its routes from London to Europe and North American countries. withal major European cities, it had expanded its routes to Berlin, Cologne, Oakland and Chicago. It was anticipated that Oasis will further increase its base to the opposite cities of America. The popularity of Oasis had increased to a large extent that its Boeing 747 400 plane was recognized as Queen of the Sky (MapXL, 2011). The reason for Oasiss popularity was its comfortable tripling feature and fair damage structure. Oasis had two kinds of services which are business crystallise passenger service and economy screen out passenger service. The greet of economy class was at a price of ?75. Its business class travelling was also sleazy at the rate of ?470. Oasis operated by coordination with Hong Kong Civil Aviation Department to justify that the company entirely abided by the rules, regulations and requirements and provided the passengers a safe journey (MapXL, 2011). For making the aviation business more(prenominal) successful, Oasis organized promotional programs. For its promotional activities, Oasis provided its customers with benefits of selecting from list of 21,000 hotels and apartments with splendid discounts. These hotels were located in winning sites. For attracting the people to make holidays, Oasis provided travelers to select the pick up cars which could be a shared vehicle, offstage vehicle or chaufferdriven vehicle. The customer had the free right to choose the kind of tour. It could be a scheduled tour or an unscheduled trip (MapXL, 2011). Competitors of Oasis Hong Kong Airlines Oasis not only provide d its customers inexpensive fare but it also provided the opportunity to tailor the travelling experience in business class as well as economy class. In the aviation industry, Oasis had faced extremely blind drunk competition from other enterprises. In the London route the main competitor of Oasis was Air tender Zealand which started its flight from Hong Kong to London route in the year 2006. Besides Air New Zealand, the other fond competitor of Oasis was Cathay Pacific. Cathay Pacific offered high class service to customers and it had most competent airline hub (Centre for Asia Pacific Aviation, 2007). The other competitors of Oasis Hong Kong Airlines are Hong Kong Dragon Airlines Limited, Air Hong Kong Limited, Metro jet Limited, Hong Kong carry Airways Limited and Hong Kong Airlines Limited (Legislative Council Secretariat, 2008). Mission and Vision of Oasis Hong Kong Airlines The mission of Oasis Hong Kong Airlines was to provide low cost travelling to people. Its vision wa s to stimulate the people by providing inexpensive flight travelling. It was aimed towards supporting people to travel most for tourism, educational and business purposes and broaden the horizon of long distance travel which can help to exchange ideas as well as encourage the economy (Anderson, 2007).